Etivera – Marie Licht

Undress me

Concept creation and packaging design

Concept and graphic design of an etiquette for a bottle of dressing, as part of the European label award competition organised by Etivera in 2025.

Undress Me is a premium line of ready-made salad dressings. The etiquette of the “dressing” is to be “undressed” to reveal the purity of what’s inside : highest quality and organic ingredients – there is nothing to hide!

One bottle of vinegar with a label in the shape of a jacket, with as title undress me, printed in silver

one bottle of vinegar without the label in the shape of a jacket, with as title undress me, printed in gold directly on the bottle

Key information is highlighted with relief varnish, on carton paper for the jacket (to be undressed) and on transparent foil for the bottle itself, giving an undressed effect.

One bottle of vinegar with a label in the shape of a jacket, with as title undress me, printed in pink

The experience begins with a shirt-shaped label that invites users to “undress” the bottle.

One bottle of vinegar with a label in the shape of a jacket, from the back side, with as title undress me, printed in pink

The back of the etiquette provides the exact list of ingredients of the dressing, its origins and nutrients.

one bottle of vinegar without the label in the shape of a jacket, with as title undress me, printed in pink directly on the bottle

Once unwrapped, the bottle reveals its minimalist, elegant design. Just the brand name and flavor, echoing the dressing’s stripped-down essence.

one black bottle of vinegar, totally naked, without any inscription

On the back side, we see the bottle itself, without design. The bottle is simply “undressed”; this dressing has nothing to hide!

Three bottles of vinegar with a label in the shape of a jacket, with as title undress me, and a white undershirt under

one bottle of vinegar without the label in the shape of a jacket, with as title undress me, printed in gold directly on a white undershirt

There is also a second version of the design, this time featuring an undershirt, as a nod to the traditional garçons de café.

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