La Ferme des Garennes
Corporate identity, corporate design and illustration
La Ferme des Garennes is a French farm that launched a bag of organic vegetables, sold locally and at an affordable price, so that local and bio can be for all.
I designed its label and illustrated it with a realistic portrait of their iconic farmer. I used a felt tip pen for the drawing, and I then colored the artwork digitally. A script font was used to convey a sense of authenticity and closeness to the producer.
The bag was introduced and advertised in supermarkets in collaboration with the farm and its commercial agent, becoming their very first product sold in shops.