Monkey FM
Corporate identity, business card and illustration
Creation of a corporate identity for “Monkey FM” a fictive radio specialised in 80 – 90’s music.
I have first drawn the gorillas with a pencil and then digitally reworked the running female gorilla. I created an illuminated effect, as though she had travelled several decades to reach us. The monkey was rendered in relief on the card, offering a tactile sense of joy and pleasure.
Sketches of gorillas: one a calm, seated male, the other a running lively mother with her baby hanging on tight. The running gorilla was a good match to visually represent the energy of a radio bursting with music!
I had choosen a bitmap lettering style as a reference to the music of the 1980s and 1990s—the birthplace of this font’s style, a golden era!