Marie Licht

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a poster advertising the festival wiener fest wochen, with an AI version of Freud, having a crown of flowers on his head

Wiener Fest Wochen

Concept creation and poster design, with AI-generated images

a poster advertising the festival wiener fest wochen, with an AI version of Mozart, having a crown of flowers on his head
a poster advertising the festival wiener fest wochen, with an AI version of Sissi and Franz, having a crown of flowers on their heads

Redesign of the posters for the Wiener Festwochen — Vienna’s annual international arts festival that brings together theater, music, dance, and visual arts across the city, as part of a school project.

The concept responds to Artistic Director Milo Rau’s communication in 2025 to heal the city with love. Traditional Austrian figures such as Freud, Mozart, Sissi, and Franz are there to represent Austria but their classical conventions are disrupted with floral crowns symbolizing love, combined with a bold, rock’n’roll-inspired typography. Conventions are broken and reimagined!

a close up of the poster advertising the festival wiener fest wochen, with an AI version of Freud, having a crown of flowers on his head

The photos were created using AI text-to-image prompting and enhanced through digital editing.

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