Hausbrandt
Corporate identity and corporate redesign
For over a century, the Italian brand Hausbrandt Trieste 1892 has been associated with premium coffee and tradition providing coffees to restaurants, cafés and hotels.
To reflect their access to the B2C market (selling coffee to individual consumers), I developed a corporate redesign to reflect the new brand positioning strategy, as part of a school project.
I retained part of the existing logo and the original lettering to preserve the sense of quality and heritage the brand has built over the past century. However, I simplified the design to make it more recognizable and aligned with today’s visual codes.
The tagline “With you always”, along with the secondary visual element featuring a series of coffee cups, communicates that there is always time to enjoy a coffee — and that coffee is a nice moment to share!